Director/animator Oleg Rumyantsev at Los Angeles design agency QLO merges artful rendering and a surgical edit to command your full attention in this CG film for the Esquire Capsule, a premium roof-mounted luggage carrier for Range Rover.

Oleg Rumyantsev: “We set out to create a cinematic motion piece that captures the essence of the Esquire Capsule. More than just a product showcase, this project emphasizes the seamless integration of design, functionality, and luxury.

“The visual narrative unfolds in a high-contrast environment, where dramatic lighting accentuates the capsule’s aerodynamic form and advanced features. The camera movements are inspired by the precision and elegance of automotive commercials, emphasizing the capsule’s sculpted lines and dynamic presence.
 

“From concept sketches to final animation, our process was driven by an obsession with detail. Every frame is designed to position the product as an essential extension of the vehicle, enhancing both form and function.”

 
“To ensure an ultra-realistic representation, we focused on 3D rendering that brings out every texture, reflection, and contour. The capsule’s intelligent lighting system, streamlined structure, and premium materials are showcased in alignment with the sophistication of ESQUIRE’s and Range Rover’s aesthetic.

“From concept sketches to final animation, our process was driven by an obsession with detail. Every frame is designed to position the product as an essential extension of the vehicle, enhancing both form and function. The final result is a motion piece where innovation and design move as one.”
 
 

 
Client: ESQUIRE

Production: QLO Agency
Director/Animator: Oleg Rumyantsev
Designer: Matvei Lisitsa