Tulips & Chimneys at Passion Pictures and Guy Manwaring at Merman Branded co-direct this hard-hitting spot for UK charity Women’s Aid which works to end domestic abuse against women and children.

Juliette Stern, head of production at Passion Pictures: “We knew this incredibly powerful story had to be told in a sensitive and age-appropriate fashion, given the breadth and potential reach of the campaign. Tulips & Chimneys’ charming, hand-illustrated style seemed like the perfect fit to bring this storybook script to life, making the meaning of the film even more impactful.
 

“We knew this incredibly powerful story had to be told in a sensitive and age-appropriate fashion, given the breadth and potential reach of the campaign.”

 
Tulips & Chimneys: “During the storyboarding stage, we really felt like we wanted to try and fully immerse ourselves in the story, so we decided to build a simple set to replicate the space for Lily, her Mum, and the monster.

“Through this we could explore in more depth the mood, lighting and dynamic camera angles, in order to visually accentuate the feelings Lily may go through, especially when she is sitting isolated and vulnerable on the stairs.

“To ensure our monster felt invasive yet intangible, we explored textures and bleeding inks so we could allow his energy to completely take over a physical space.”
 
 

 
Client: Women’s Aid

Agency: House 337
CCO: Josh Green
Creative Director: Christopher Ringsell
Associate Creative Director: Louise Canham
Senior Creative: Paul Hancock, Dave Newbold
Head of Production: Sue Lee-Stern, Victoria Fischer
Senior Producer: Tash Dean
Project Director: Chelsea Chapman
Project Manager: Imogen Ryan
Creative: Poppy Cumming-Spain, Michael Arthey
Head of Design: Matt Sanders
Senior Designer: Marina Suprunova
Senior Motion Designer: Nick Dinnen

Production: Merman Branded
Director: Guy Manwaring
Partner/EP: Siobhan Murphy, Spencer Dodd
Producer: Simon Monhemius

Animation: Passion Pictures
Director: Tulips and Chimneys
Design & Animation: Judy & Giavorne
Muse & Doodle Producer/EP: Juliette Stern
EP of New Business: Belle Palmer

Post House: Creative Outpost
EP: Caroline McNulty
Colorist: Mark Horrobin
Wrangle: Zoe Francis
VFX: James ‘Krispy’ Cornwall
Sound: Dave Robinson
Transfer: Eoin O’Hagan

Edit: Work Editorial
Editor: Charlie Moreton
Producer: Lola Cookman

Typography: Jelly
Global Head of Integrated Production: Ross Frame
Hand lettering Artist: Alison Carmichael

Composer: Stuart Hancock
Voice Over: Anne-Marie Duff