With a series of charming animal metaphors, Outsider directors Dom&Nic and The Mill creature teams in London and Bangalore showcase the features of the new Škoda Elroq EV in this all-CG campaign thru FCB London.

From The Mill: “One of the key challenges in creature animation is striking the right balance — avoiding excessive humanization while still creating characters that connect with audiences. The idea was to draw striking parallels between the car’s innovations and nature’s most fascinating abilities.
 

“One of the key challenges in creature animation is striking the right balance — avoiding excessive humanization while still creating characters that connect with audiences.”

 
“To maintain authenticity, we studied real-life animal behaviors, using subtle body language and natural movement to bring each metaphor to life. This approach not only grounded the animation in realism but also allowed the film’s humor and charm to shine through in a way that felt both organic and engaging.

“For the animation team, this research phase was one of the most exciting aspects of the project. The vast diversity of the animal kingdom provided endless inspiration, offering fresh and unexpected ways to convey emotion and enhance storytelling.”
 
 

 
Client: Škoda

Agency: FCB London
CCO: Owen Lee
Creative Lead: Gio Giovanni
Creative lead/Head of Art: Jack Walker
Head of Production: Nikki Chapman
Senior Creative Producer: Rachael Clarke 
Design Director:  Becci Salmon

Production: Outsider
Director: Dom Hawley, Nic Goffey
EP: John Madsen
DOP: Jann Doeppert

VFX/Post: The Mill London
EP: Thomas Cole
Producer: Chris Preston Barnes
Shoot Supervisor: Ted Harrison
VFX Supervisor (2D): Declan Andrews
VFX Supervisor (3D): Ted Harrison
Comp artist: Davide Metti, Leah Ayinde, Mithun Alex, Vipin Tripathi, Jane Williams
3D Lighting: Anthony Bloor, Elia Goettlicher, Giacomo Cavalletti, Jack Enever, Kiril Mirkov
FX Lead: Arnau Gilabert
FX artist: Luke Dadley,
Animation Director: David Bryan
Animation artist: Clementine Supiot, Mack Knights, George Rigby, Rachel Ward
Head of Rigging: Maximillian mallmann
Rigging artist: Paolo Ceresa
Asset Lead: Silvia Bartoli
Creature artist: Jean Grandgirard
Colourist: Maruf Khan
AFX artist: Freya Barnsley

Post: The Mill Bangalore
Project Lead & DFX Supervisor: Vivek Tekale
Asset Supervisor: Dakoju Shashi Kumar
Asset Lead: Nishant Kumar, Surendhar Stalin, Jayadeep Chandran
Comp Lead: Amresh Kumar
Cleanup Supervisor: Noushad K
Clean up Lead: Mahesh Putta/Rajendra Sunil Bhosale
Animation Supervisor: Sukanta Chakraborty
Animation Lead: Dhruba Sinha
Tracking Supervisor: Elangovan
Tracking Lead: Avaneetharan
Roto Supervisor: Kunal B
Roto Lead: Kiran J/Yogesh Ahire/Vikas Vikram
Rigging Supervisor: Yaswanth G
Lighting Supervisor: Aritra sarkar
Lighting Lead: Deepa Thapa
FX Supervisor: Biswajit Tarafder
FX Lead: Rakesh Herurkar
Mill India Ops team: Annappa Shetty, Sanjana Shetty and Manoj Shivam
Mill India senior Producer: Zahi Khan
Production Coordinator: Dominic Xavier, Aditi Tiwari and Shruti Kohad
Rigging Team: Gurpreet Singh Panesar, Sandeepkumar Madival
Tracking Team: Asif Mohammad, Nallur Suhas Bhat
Roto Team: Ketan Khairnar, Shivani Kumari.
Clean up Team: Aakansha Yadav, Abhishek Deswal, Aditya Kumar, Amit Karnik, Debashish Sarmah, Dundi Sudhakar Reddy, Mohammad Ghayasuddin, Nilesh Patil, Pankaj Harish Ukey, Praneet Vivek Borkar, Sagar Gawande, Sailen Khanra, Shrikant Bhimashankar Gaddi, Utkarsh Indis, Yellamilli Sai Hari Sandeep, Prasanna Kumar Mandavalli, Vadlamudi Hari Sankar.
Comp Team: Hariharan S
FX Team: Aliasgar Barodawala, Gleaces Juvilian, Polam Tirumala Reddy, Rakesh Herurkar
Rigging Team: Gurpreet Singh Panesar, Sandeepkumar Madival.
Animation Team: Arpan Rajpoot, Dhruba Sinha, Ravi Panwar.
Asset Team: Akhil Panicker, Arnab Bhattacharya, Dayanandh Varatharaj, Jayadeep Chandran, Joydip Sarkar, Manukuru Manikanteswara, Prakhar Kulshreshtha, Suman Mankala, Sunku Ayusha, Surendhar Stalin, Tushar Sethi.
Lighting Team: Garima Yadav, Saicharan Sastri Dwadasi.
DMP Team: Premanand Shivanand Naik

Edit: Final Cut Studio
Editor: Ed Cheeseman

Sound: 750mph
Sound Designer: Mark Hellaby
Composition: 12 Decibels