French directing duo Julien & Quentin and NYC VFX shop Blacksmith wrap LeBron James, Lionel Messi, and Shohei Ohtani into an exhilarating epic highlighting the heart rate monitoring feature of the Powerbeats Pro 2 earbuds.

The spot, produced through LA independent Black-owned agency Translation, casts American rapper/producer/actor/filmmaker RZA as the riveting voice of your heart on a passionate mission to power you to new heights.
 
 

 
Client: Beats

Agency: Translation
Group CD: Castro Desroches, Steve Horn
Creative Lead: Max Gebhardt, Chris Mendez
Creative: Eyob Yirgou

Production: Magna Studios
Director: Julien & Quentin
EP: Davud Karbassioun, Nick Fuller, James Sorton,Cat Restrepo
Director of Production: Clark Farrell
Producer: Lisa Cowen, Matt Day
Production Supervisor: Andy Seshiki
DOP: Oliver Millar, Patrick Scola
Production Designer: Dylan Kahn

VFX/Post: Blacksmith
Managing Director: Meghan Lang Bice
VFX Supervisor: Rob Hodgson
2D Lead: John Shirley
VFX Producer: Therese Mayer, Will Mok

Edit: Trim Editing
Editor: Paul Hardcastle
EP: Michael Miller
Producer: Arniesha Williams

Color: Rare Medium
Colorist: Mikey Rossiter

Audio: Concret Form
Sound Designer: Raphaël Ajuelos
Sound Editor: Kai Scheer