London’s Found Studio, whose visual exploits we follow here, merges their mastery of CG style with steamy fashion live-action by director/photographer Alex Nataf-Taghizadeh for the launch of Ralph Lauren’s Romance Elixir fragrance.

CD Clayton Welham at Found: “Embodying a sense of burning passion and total freedom, the Elixir fragrance brings a new intensity to Ralph Lauren’s Romance range. The campaign needed to bring new energy to target a younger demographic whilst sitting alongside the existing fragrance family.
 

“We blended a shallow depth of field with a gentle, flowing motion to bring out the natural intricacies, rich colors, and beautiful imperfections that define the fragrance.”

 
“To enhance the Elixir’s hero ingredients – the Damascena Rose, Lychee, and Benzoin – we blended a shallow depth of field with a gentle, flowing motion to bring out the natural intricacies, rich colors, and beautiful imperfections that define the fragrance.

“Beyond the photo-real product visuals, we were also tasked with defining abstract and textural motion to bring a passionate and expressive dynamic to the live-action edit.”

Watch the R&D reel:

 

 
 

 
Client: Ralph Lauren Fragrances

Production: Found Studio
CD: Clayton Welham
EP: Felix Jude West
Creative Lead: Ryan Locke
Designer: Kiril Trashliev, Simon Ronnerdag, Alexandre Parageaud, Nahele Campbell

Live action: Alex Nataf-Taghizadeh

Music: Timbre Timbre “Magic Arrow”