The humble (but unpredictable) rugby ball provides the muse for this stripped down execution for Honda’s sponsorship of the Six Nations Championship directed by Freddie Leyden thru RadicalMedia Europe with Harbor handling VFX and post.

Freddie Leyden: “I’ve always loved Honda’s commercials – they have a sense of engineered brilliance – so getting the chance to create something in that spirit was beyond exciting.
 

“The idea kept evolving as we went, gaining momentum and shaping itself.”

 
“Mastering the practical elements was key; we experimented endlessly with the rugby ball, built the set, and dropped all the balls for real, which was pure magic. The idea kept evolving as we went, gaining momentum and shaping itself.

“We set some strict rules, which meant everything had to be executed with absolute precision, sometimes the simplest ideas demand the most rigor. I’m so grateful to the entire team for their passion and energy, everyone pulled in the same direction to make something truly special, innovative, and (hopefully) timeless” 

 

 
 

 
Client: Honda

Production: RadicalMedia Europe
Director: Freddie Leyden
EP: Ben Schneider, Jodie Brooks
Head of Production: Sam Holmes
Producer: Harri Kamalanathan, Jens Nielsen
Coordinator: Yann Selakovitch
PA: ALEXANDRA BURNS
Director of Photography: David Bird
Production Designer: James Soldan

Post/VFX: Harbor
Editor: Freddie Leyden
VFX Artist: Theo Tagholm
Colorist: ALEX GREGORY
Color Producer: Sarah Banks

Sound Design: Zelig Sound
Sound Designer: Matthew Wilcock
Producer: Breda Canning