From the release:

Common People Films are excited to welcome director and photographer Jake Dyson to their roster, representing him across the UK, Europe, and the MENA region. Known for his bold creativity, razor-sharp vision, and extensive experience—particularly in the automotive industry—Jake’s fresh, distinctive perspective shines through his work.

During the pandemic, Jake began exploring photography alongside honing his filmmaking craft, uncovering a talent and passion for on-set stills that quickly gained recognition. His work ranges from National Geographic campaigns to major commercial projects for brands like Bentley, Nissan, and the US Army. His ability to blend technical precision with a flair for raw, emotional storytelling has earned him widespread acclaim in the industry.

“I’ve always been drawn to the visual language of storytelling,” Jake shares. “Whether through the lens of a film camera or a stills camera, my goal has always been to create images that make people stop, think, and feel. Joining Common People Films is a massive opportunity to expand my creative horizons and collaborate with some of the most talented people in the industry”,

From photographing celebrities in -40°C Arctic conditions to capturing Code Red vehicles in 110°F desert heat, Jake consistently brings boundless creative energy to every campaign he works on. His creative eye for deliverables is matched by his knack for capturing timeless, candid moments on the fringes of each shoot.

Jake’s work spans genres, from gritty, adventurous lifestyle and outdoor campaigns to high-end automotive shoots. Recent highlights include breathtaking campaigns for Nissan, shot in Chile and Utah, as well as a forthcoming documentary set in the foothills of the Himalayas.

Common People’s Co-Founder, Tony Roberts said, “I was first introduced to Jake by a good friend on Canada’s west coast and was blown away by the beauty he creates when shooting cars. We then had the opportunity to collaborate on Bentley together, and I was not only impressed by his creativity and technical ability but also by the fact that he’s an all-around brilliant individual. We’re very excited about this signing and are confident he’ll do incredibly well on this side of the pond and in the MENA region”

Common People Films is excited to welcome Jake during a time of growth and transition for the company, as they continue to welcome and nurture emerging talent on their roster and expand into new frontiers with the launch of their AI division, Future Creatives.