Toronto VFX and post house The Vanity (whose best work we track here), supplies the visual fun in this spot directed by Oscar-winner Joachim Back thru Partners Film and agency Broken Heart Love Affair for The Rec Room.

Sara Moore, CMO at Cineplex: “The idea of for the campaign came out of the notion that we need to carve out more time in our lives to simply have fun and visiting a Rec Room is just that. It’s a one stop destination for gaming, fun food and drinks, friendly competition and entertainment.

Marty Hoefkes, CD at Broken Heart Love Affair: “With the claw concept, we took this iconic, playful device and used it to rescue people from the playless moments in their daily life. Hopefully, it will inspire people to reprioritize play in their lives.”
 
 

 
Client: The Rec Room
CMO: Sara Moore
VP, Consumer Marketing: Vanessa Porter
Marketing Director: Jocelyn Young
Executive Director, Creative: Mike Lucas

Agency: Broken Heart Love Affair
Chief Creative Officers, Partners: Denise Rossetto, Todd Mackie, Carlos Moreno
Chief Strategy Officer, Partner: Jay Chaney
SVP, Strategy: Kristy Pleckaitis
SVP, EP: Erica Metcalfe
Creative Director: Mike Morelli, Marty Hoefkes
Art Director: Mike Morelli
Copywriter: Marty Hoefkes

Production: Partners Film
Director: Joachim Back
EP: Gigi Realini, Aerin Barnes
Directors Of Photography: John Houtman
Line Producer: Tom Martin

VFX/post: The Vanity
EP: Stephanie Pennington, Kayla Baxter
VFX Artist: Naveen Srivastava
CG: Josh Clifton, Susana Sierra, Sam Andrews
Colorist/VFX: Andrew Exworth

Editorial: Outsider Editorial
EP: Kayan Choi
Editor: Chris Murphy
Assistant Editor: Ilya Sarossy

Audio: Circonflex
Music Composer/Audio Director: Paul Etienne-Cote, Loukas Perreault
Executive Producer: Houng Ngui
Mix/Sound Design: Craig Murdock, Sydney Galbraith