Not To Scale directing trio and character specialists Ronda transform the logo for UK consumer price-checking website ismybillfair into a snappy and charming animated brand ambassador thru London agency BigSmall.

Dan O’Rourke, EP at Not To Scale: “Ronda are experts in injecting personality into every project and this one is no exception. This lovable, confident icon (voiced by Pointless quiz show host and author Richard Osman) is the perfect messenger for showcasing what the ismybillfair-ometer can do.”
 

“The character design had to be lovable but not childish, and the glass/vinyl feel helped us to give it a more mature look but the personality really comes through in the animation.”

 
Ronda: “The challenge for this project was to create a simple character based on the logo shape and give it a lot of personality. The key elements were the one eye and the arms that appear only when necessary.

“The character design had to be lovable but not childish, and the glass/vinyl feel helped us to give it a more mature look but the personality really comes through in the animation – with a bit of an attitude and a lot of coolness.”
 
 

 
Client: ismybillfair
Marketing Director: Sophie Lavender

Agency: BigSmall
Strategy Partner: Ben Cleaver
Creative Partner: Tom Evans
Managing Partner: Matt Edwards
Creative Director: Will Flack
Strategist: Adele Aitchison
Producer: Spru Rowland

Production: Not To Scale
Director: Ronda
Producer: Inés Palmas
Not To Scale Producer: Rebecca Little
EP: Dan O’Rourke
Storyboard: Santiago Graziano
Animatic: Gabriel Fermanelli
Art direction: Santiago Graziano
Animation direction: Fernán Graziano
Animator: Matías Fernandez
3D modeler: Matías Fernandez, Miguel Cesti, Santiago Graziano
Lighting/Rendering: Miguel Cesti
Compositor: Santiago Graziano

Sound: Jungle Studios
Sound Engineer: Ben Leeves

Music: Native
Composer: Frederick John Ashworth

VO: Richard Osman