The geometric fantasy world of Dutch fashion designer Iris van Herpen comes to life with tasteful restraint in this product film for the Huawei Pocket 2 phone that “remaps and redefines the boundaries between technology, art and fashion.”

From the team at Tendril: “This beautiful piece of innovation asks and subsequently answers the questions, Can our technology also be a fashion statement? And, Can an art piece also be an incredibly useful tool? For Huawei and van Herpen the answer to both is a resounding ‘yes’.
 

“The ethereal patterns, and futuristic materials make the resulting film a highly sensorial experience – elevating the existing product design in this way created a dream world of depth and design that seduces the viewer.”

 
“Tendril brought together the technology expertise that Huawei excels in and the artistic luxury and visual wonder from Iris van Herpen. The resulting film combines these symbiotic worlds to communicate the essence of this unique collaboration. The ethereal patterns, and futuristic materials make the resulting film a highly sensorial experience – elevating the existing product design in this way created a dream world of depth and design that seduces the viewer.

Iris van Herpen: “I focus on manipulating patterns which can create different visual effects, and therefore create a different sensory experience. I hope that people using this phone have a pure connection to art and to science – this feeling of liveliness through the effect and design on the phone. A ‘tech sculpture’ is a beautiful way of describing it”
 
 

 
Client: Huawei

Production: Tendril

Agency: VST
Executive Producer: Xiao Xiao

Production: Tendril
Creative Director: Chris Bahry
Director: Joyce Chen
Art Director: Runbo Chen
EP: Ramona Gornik-Lee
Producer: Brittany Sheahan
Project Coordinator: Julia Blackwell
Design: Runbo Chen, Aleks Liubas, Rita Louro
Tech Lead & Modeller: Flavio Diniz
Phone Look Dev: Marcelo Souza, Nemanja Ivanovic, Flavio Diniz
Houdini Simulation: Arnis Vitols
Animator: Samuel Bohn, Will Sharkey, Hernan Lidenbaum
Light/Render: Nemanja Ivanovic, Aleks Liubas, Samuel Bohn, Leonardo Bortolussi
Compositor: Corey Larson, Bruno Ferrari

Music/Sound Design: Cypher