Poultry-inspired choreography provides the driving force in this wonderfully bizarre KFC spot from Business Club director Vedran Rupic (thru Mother London with VFX and post from Black Kite) asking citizens of the UK to Believe in Chicken.

Vedran Rupic: “From the start, I had a really good feeling about this campaign. It’s bold, clear and simple. To me, this was one of those inside-out ideas, where I’m never solving narrative problems, or patching ideas together. The core idea coupled with a big musical component meant I had everything I needed to make it interesting.
 

“From the start, I had a really good feeling about this campaign. It’s bold, clear and simple. To me, this was one of those inside-out ideas, where I’m never solving narrative problems, or patching ideas together.”

 
From Mother London: “[The spot] plays on the fact that life around us has become more unreliable, false, and untrustworthy than ever – from AI to an unpredictable economy, from extreme weather to baffling fashion, from online dating profiles to the amount of crisps you get in a packet. This new campaign aims to offer fans something to believe in… Chicken.

“The ad’s soundtrack merges futuristic vibes with classical Gregorian Chant, creating a dramatic tone. Together with the choreography, it constantly builds emotional tension. Choreographed by Sven Lesoria (who also stars), the collective movement draws from the hero chicken’s hypnotic head bob and staggering forward strides.”
 
 

 
Client: KFC UK & Ireland

Agency: Mother

Production: Business Club
Director: Vedran Rupic
Producer: Christian Kuosmanen
Executive Producer: Tom Berendsen
Production Manager: Savvas Stavrou
Director of Photography: Nicolay Poulsson
Choreographer: Sven Lesoria, Tiffany Baden
Puppeteer: Robert Tygner, Niklas Hermansson, Oskar Wallroth

Production Service: Grandma
EP: Linas Martinkenas, Indre Petrukaitiene

Post/VFX: Black Kite
VFX Lead: Jonny Freeman
Producer: Tamara Mennell
Colorist: Thomas Mangham

Editorial: The Quarry
Editor: Paul Watts
Executive Producer: Dilia Knobel-Winterstein

Music/sound design: King Lear
Sound Designer: Jack Sedgwick
Executive Producer: Natalie Curran

Music: Mr Pape
Music Supervisor: John Connon