London CG specialists Zünc Studio, who we first featured last summer for this SkinCeuticals work, are back with a verdant and tactile product film for British luxury goods brand Smythson introducing a new colorway for the spring 2024 collection.

From Zünc Studio: “To tease the camera bag, travel wallet and passport cover in the new color, we created a ‘Spring Greens’ themed campaign together with London-based agency Otherway. The key creative was centered around a spring awakening, showcasing the leather goods unraveling from nature.

“We created bespoke CG plant assets inspired by the British countryside, drawing inspiration from native species found around the UK in the springtime. The campaign featured a hero video played in-store during early spring, and used online on paid channels and social.”
 
 

 
Client: Smythson

Agency: Otherway

Production: Zünc Studio
Director: Zünc Studio

Sound design: Zünc Studio
Sound: Itsu