Culver City VFX studio JAMM bring their CG creature skills to this jaunty holiday spot for US smart TV brand VIZIO directed by Chris Balmond thru agency David&Goliath with Imaginary Forces crafting the new animated logo mnemonic.

David Angelo, founder/creative chairman of D&G: “‘Watch us’ is not just the new tagline for VIZIO, it’s the brand’s new ethos – giving people more and more reasons to not only watch them, but shifting the way they see the brand and its place in the entertainment landscape.

“The campaign dawns a complete rebrand, including a new look-and-feel that incorporates a modern ‘V-motif’ graphic across all mediums – from print, to digital, to the website, to broadcast, social, and beyond.

“The newly developed mnemonic for VIZIO draws the viewer in through the ‘V-motif,’ landing on the VIZIO logo and ‘Watch us’ tagline. Additionally, the launch work also seeds a manifesto from the brand, showing VIZIO’s commitment to innovation and elevating the entertainment experience to an entirely new level.”
 
 

 
Client: Vizio

Agency: David&Goliath
Founder/Creative Chairman: David Angelo
Chief of Brand Innovation: Donny Makower
CCO: Ben Purcell
ECD: Courtney Pulver, Rob Casillas
Design Director & Executive Creative Director: Michael Molinaro
ACD/AD: Evan Bross
ACD/Copywriter: Chris Davis
Associate Design Director: Max Olson
EP: Curt O’Brien

Production: UNIT9 Films, Outsider
Director: Chris Balmond
DOP: Will Bex
EP: Emily Malito (UNIT9), Simon Elborne (Outsider)
Line Producer: Paul McPadden

Production Service: B2Y Productions

VFX: JAMM
VFX Supervisor: Jake Montgomery, Andy Boyd
Lead Flame Artist: Jake Montgomery
VFX EP: Asher Edwards
VFX Senior Producer: Mike Wigart
VFX Supervisor/Lead Flame Artist: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Brian Burke
Animation: Stew Burris, Andrew Price, Taylor Muhoberac-Prior, Victor Huang, Lucas Degani
Lighting: Ana Blanco, Fred Hopp, Ian Kent, Shao Chen, Weichieh Yu
FX: Elyse Resseguie, Steven Nelson
Tracking: Schuyler Anderson
Assets: Brianna Hamilton: Greg Mawicke
Compositing: Lev Grayson, Brady Doyle, Dylan Brown
Production Coordinator: Anne-Marie DePauw
Senior Producer: Mike Wigart
EP: Asher Edwards

Mnemonic Animation: Imaginary Forces
Tosh Kodama: Creative Director
Art Director: Brandon Savoy
Designer/Animator: Merrill Hall
Editor: Rachel Brewster
Producer: Renée Robson, Leighton Greer

Color: CO3
Colorist: Jill Bogdanowicz
Color Senior Producer: Matt Moran

Edit: Spinach LA
Editor: Adam Bright
Assistant Editor: Marshall Thompson
EP: Jonathan Carpio
Senior Producer: Cristy Torres

Music/Sound Design: Barking Owl
CD: Kelly Bayett
Producer: Hannah Alter
Sound Designer:Gus Koven
Composer: David Radley

Mnemonic Sound Design: MassiveMusic
CD: Johanna Cranitch
Senior Producer: Dale Mason

Audio Mix: Racket Club
Sound Designer/Mixer: Nathan Dubin
EP: Adrea Lavezzoli