From the release:

Stink London welcomes visual artist and mixed-media director Guy Gooch to its Rising roster of talent.

With a bold mantra of “shitty is pretty” Guy playfully fuses technically challenging references and docu-style realism. Creating work that reflects contemporary youth culture and urban living, he works comfortably across mediums and creates multi-dimensional visual worlds through performance, choreography, animation, design and in-camera trickery. Experimental in approach and with a strong understanding of lighting and pace, Guy aims to transcend creative boundaries.

Directorially, Guy cut his teeth creating promos but he has also worked as a photographer for various editorial publications, such as Line of Best Fit. This has resulted in a number of musical creative collaborations and expanded his visual language. Guy’s proactive mentality and self-motivation reveal his determination as a director. He is also a self-taught animator and strives to continue embedding new creative styles and techniques into his work.

Stink Rising’s promo offering will be bolstered with the addition of Guy to the roster. The team continue nurturing talent creatively as they progress in their careers and will prioritise providing talent with opportunities to challenge their visions and evolve their style.

Head of Music Videos, Dom Mckiernan says: “I can’t wait to make more projects with Guy Gooch. His films are testament to his bold rejection of over-polished visuals, opting instead for authentic expression and storytelling. Our music videos with Guy and his best friend Ray Laurél this year have been dream collabs.”