The team at London motion and VFX studio We Are Covert join The Mayda Creative Co. directors Ben Smith and Carl Addy to craft a pair of visual utopias for US wireless provider Boost Infinite thru Grey.

Alex Menace, head of marketing at We Are Covert: “Creating an environment that reflects Boost’s imaginative vision was just our first step. Our goal was to achieve a seamless blend that captivates and blurs the lines between reality and digital artistry – all within a demanding four-week deadline which coincided with the release of the iPhone 15.”
 
 

 
 

 
Client: Boost Infinite

Agency: Grey

Production: The Mayda Creative Co.
Director: Ben Smith, Carl Addy
Director of Production: Georgie Castle
EP: Zu Al-Kadiri
Producer: Danika Casas
DP: Jon Chema
Editor: Alex Trierweiler
Production Designer: Ron Beach
Colorist: Matt Osborne

VFX: We Are Covert