In a mesmerizing mix of CG and live action, Psyop directing duo Todd Mueller and Kylie Matulick reprise their Aldi holiday hero Kevin the Carrot while packing the full 90 seconds with layers of characters, gadgets, food, and comic details.

Produced again thru McCann U.K., the spot (Kevin’s eighth) is an ambitious take on Roald Dahl’s children’s classic Charlie and the Chocolate Factory and follows previous playful parodies including A Christmas Carol, Peaky Blinders, and The Greatest Showman.

Todd Mueller: “We’ve developed such a fantastic creative bond with the team at McCann Manchester, we genuinely trust and listen to each other and there are so many great ideas brought to this epic festive table.

“We couldn’t be more proud of how it turned out but this year presented some huge technical challenges. From an aesthetic perspective we typically shoot miniature sets of a carrot-scaled world. We love the look of miniatures and how tactile and real they feel.

“We’ve built scaled down circus tents, street scenes, bedrooms, banquets but there was no way in hell we could have built
this factory and all of its moving parts! So the pressure was on Chris Sage, Psyop’s incredibly talented lead and his team.”
 
 

 
Client: Aldi

Agency: McCann

Production: Riff Raff, Psyop
Directors: Todd Mueller, Kylie Matulick
Head of Production: Jamie Pastor
Head of 3D: Christian Bach
EP: Jim Brattin
Producer: Kallan Kagan
Associate Producer: Davell Lee Libbett
Shoot VFX Supervisor: Chris Mortimer
2D/Comp Supervisor: Bruno De La Calva
CG Supervisor: Chris Sage
Editor: Eli Harrigan
Designer: Enrique Vazquez, Paul Cayrol, Ben Chan, Clint Chang, Nick Hiatt, Chris Martin, Cuong Phan
Van, Krzysztof Bielenin
Color Keys: Misha Oplev, Maximiliano Vera
Storyboards: Ben Chan, Paul Cohen, Michael Deweese, Max Forward
Motion Graphics: Clint Chang
Rigging: Zed Bennett, John Bloch, Ahmed Elmatarawi, Martin Gunnarsson, Kaia Kim, Rodrigo H. Lopez,
Nelio Naut
CG Previs / Animation: Origami Dollar – Dan Barker, Andrew Coats, Francisco Ucke, Regina Tanubrata,
Doug Bee, Muge Berkay, Chandni Mishram
Animation Lead: Jean-Dominique Fievet
Tech Animation: Zed Bennett, Martin Gunnarsson, Nelio Naut
CG Modeling: Krista Albert, Ivan Joy, Paul H. Kim, Grace Redclift, Aldo Solis, Alvaro Zabala
CG Texture: Shihan Barbee, Sarah Bocket, Pablo Cardenas, Paul H. Kim, Grace Redclift, Chris Santoianni,
Aldo Solis, Joel Velasco, Leo Viti
CG Lighting: David Alonso, Chris Santoianni, Alan Yang
VFX: Eban Byrne, Cristina Camacho, Alejandro Echeverry, Steve Hallquist, Billy Morris
Comp: Bruno De La Calva, Kelsey Craig, Jesus Corrales Clark, Krystal Chinn, Aldo Solis, Emily Mai Senior
Colorist: Kim Stevenson
Color Assist: Cory Daniels
DMG: Shawn Schminke, Nik Kelliher