Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Emanuele Marani, an Emmy-nominated AD/designer who counts Buck, Elastic, and ManvsMachine as clients, drops a delightful film for his own real-world Vase.01 project – a mischievous 3D-printed nod to Mr. Potato Head. [Watch]
Brooklyn-based CG motion maven Wes Cockx kickstarts Stash fans into the new year with this series of peaceful and playful visual experiments showcasing Microsoft’s Viva integrated employee experience platform. [Watch]
The suspension of disbelief (also known as poetic faith) provides a welcome escape for today’s stressed audiences and these VFX-heavy motion projects deliver that relief in ambitious quantities. [Watch]
It’s an encouraging sign for any creative industry when commissioned client work is expected to include serious artistic exploration. These films, from brands both mammoth and tiny, are perfect examples of this auspicious trend. [Watch]
Motion projects generated by the gaming universe in 2024 continued to provide fertile ground for both creative and technical innovation with these seven films providing ambitious and dynamic examples. [Watch]
Whether created to bolster a reel with new capabilities or simply as an escape from client-imposed restrictions, personal projects and spec work provide a vital outlet for pent-up motion talent. [Watch]
If pure whimsy and incredible innocence are on your wish list this holiday season, look no further than this effervescent treat from CDs Yannis Zoumakis and Manos Gerogiannis at Greek animation studio Odd Bleat. [Watch]
The broad range of styles and production techniques seen in these seven films speaks to just how energized and extraordinary 2024 was for character design and animation across the motion industry. [Watch]
The continuing democratization of powerful CG tools has fueled an exciting era in motion design where passionate and relentless experimentation can lead directly to emotional impact as well as breathtaking visuals. [Watch]
Using an heartwarming mix of felt puppetry and CG animation, director Stephane Berla and Paris prodco Eddy fight loneliness in the Belgian city of Bruges this holiday season on behalf of charity De Warmste Week and broadcaster VRT. [Watch]
In 2024 the task of packaging big-budget programming remained both a high pressure assignment and a canvas for motion design innovation. These seven sequences all rose to the occasion while nudging the genre forward. [Watch]
To elevate their wares above the constant yammer of the market, brands need sharp creative and inspired execution that snares attention, fuels desire, and opens wallets – exactly like these seven films. [Watch]
If in-house motion projects are meant to be fun and adventurous, it’s safe to say Buenos Aires design, illustration, and animation studio Hippie House nailed it with this upbeat ode to the joys of travel. [Watch]
Inspired by the work of Koyaanisqatsi director Godfrey Reggio, co-directors João Vaz Oliveira and Tiago Higgs wrap CG and time-lapse live-action in a monochrome grade and chiaroscuro lighting for their passion project Kairos. [Watch]
First introduced in 1958, Kellogg’s mascot Cornelius the cockerel finally makes the leap to 3D courtesy of the CG creature crew at Framestore and MJZ director Matthijs van Heijningen thru Leo Burnett UK. [Watch]
