How do you keep a deadly serious medication explainer engaging for a full three minutes? The motion design crew at Panic answered that brief with the rogue choice of brisk collage work injected with punk typography.

From the team at Panic: “OPVEE offers life-saving aid during an opioid emergency in a simple-to-administer way. It’s the first and only nasal rescue medicine specifically designed for synthetic opioids.

“With a limited color palette in a collage style, we aimed to increase awareness and provide instruction while keeping things equally simple to follow. A pixelated, printed-style character made for an approachable persona, like any peer needing help, and we pieced it all together to stick in our viewers’ minds.”
 
 

 
Client: Indivior Inc.

Agency: Moon Rabbit

Production: Panic