Google Generative Branding Expressions by Zachary Corzine

Set free to explore new 3D design directions for Google, Portland director and CG artist Zachary Corzine conjures a series of tactile experiments in materials both alien and familiar.

Zachary Corzine: “Creatively, it was a dream brief. Open-ended and allowing for a range of explorations that could manifest themselves in a variety of directions and tones.

“We approached the concept as a series of different expressions, which ended up naturally expanding and evolving into the ten that we landed on. I aimed to cover a wide spectrum, both in animation style and key personality traits that each represents.

“The primary technical challenge was developing the pipeline and workflow to efficiently iterate as the single 3D designer on the project. All of the systems were developed in Houdini and then brought into C4D, which meant I could bake one simulation out while working on the look development of another.

“For rendering, I utilized Otoy’s RNDR Network to render the bulk of the scenes which allowed me to render and handle finishing of the entire two-minute edit in about a week.”
 
Google Generative Branding Expressions Zachary Corzine | STASH MAGAZINE

Google Generative Branding Expressions Zachary Corzine | STASH MAGAZINE

Google Generative Branding Expressions Zachary Corzine | STASH MAGAZINE

Google Generative Branding Expressions Zachary Corzine | STASH MAGAZINE

Google Generative Branding Expressions Zachary Corzine | STASH MAGAZINE
 
Client: Google
Creative Director: Nando Costa

Director/animator: Zachary Corzine

Music/sound design: Zelig Sound

Immediate Byte