For a curator, few things compare to the jolt of excitement when you stumble upon promising talent, especially if their work is still very personal and not yet burdened with the harsh realities of the design business.

Meet South Korea studio SUPERFICTION, who, according to their manifesto, “pursues the concept of ‘the happy life’ by delivering unique experiences and emotions not only limited to our minds, but to our eyes, ears, hands and our hearts. With the concept of happiness as our driving force, we are growing our business through joyful methods and practices as a lifestyle brand.”

With only two short clips among their portfolio of art direction, illustration and character design, it’s impossible to predict where SUPERFICTION will be in five years but in the meantime their blend of idealism and gentle humor is irresistible.

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